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Mathews 29
HH Baselius Marthoma Mathews II Orma Perunal 29 1 2010 1
Key To Success In Online Retailing - Be Appealing To Women
Shopping has been an obsession of women across the globe. A new shop in the neighborhood, a new shopping mall in the area, a new brand launched – women are first to know and first to go. When it comes to shopping, women are more organized (45% of women come to retail stores with shopping-lists as compared 27% of men), regularized and they show some definite trends in their buying behaviors. A woman is more likely to spend time in a retail store (29%) as compared to her male counterpart (23%).
Now, let's look at online retailing; a Jupiter Research survey says 60% of U.S. online shoppers are women! Another equally intriguing and related fact is - 92% of UK female Internet users buy products online. Undoubtedly, these figures show that there is an increasing trend amongst women to go for the online option. The question is – do women shop the same way in an online web store as they shop in a retail store?
When a woman visits a retail store she will consider a few factors such as:
• How conveniently the store is located
• Behavior of the staff
• Cleanliness (most of women are obsessed with it)
• Products put at an easy reach so that she can check the label, feel it (if required) and physically compare it with a similar product from a different manufacturer
• Overall aesthetic decoration of the store
• And most importantly – freebies and discounts available with the products
Naturally, the same woman when she would visit an online retail store will look for these factors in her sub-conscious mind. She would love to get the same feeling as she derives from the environment of her favorite retail store. She will unknowingly demand these from your online shopping store.
She would choose to stay and buy from your online webstore if you can meet the following:
• Save time: You should give her the navigational freedom and easy roam around options in your store; give her instantly whatever she wants.
• Get a better selection: Your product should be the best in the designated price bracket
• Complete product details: Do not describe your products in single words; give as much detail as possible.
• Better value/offer: Your freebies should be ‘useful' enough and the discount should be noticeable
• Logistics: You must deliver the product right at her doorsteps and nowhere else!
• Flexible return policy: Many times a woman takes a second opinion and you should respect this nature. Be flexible if she asks you to replace what she has bought.
It is the convenience of shopping from home that drives women to buy online and this has been the single most influencing factor that drives online retail sales. Online shopping store can help you to generate hefty profits and as women are your major customers, you must enact everything in your store to please them.
About the Author
Lan services provides development ecommerce solutions, customized online store solution, point-of-sales services. analyze and offer proven online retail business strategies to augment online retailing. In 24SevenCart, offers specialization in Microsoft Dynamics RMS integration solution for ASP.NET shopping cart which potentiality for online retailing with exponential growth opportunities.
LAN Services
5655 Silver Creek Valley Road,
Suite 436 San Jose,
CA 95138, United States
Email: info@lanservices.com
Sales: 1-408-687-4728
Toll-free: 1-877-294-873
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Frequently Asked Questions...
What do you dislike most about God, Religion and Bible?
My thoughts ...
Faith in God seems to be nothing more than humans attempting to run away from reality, an excuse to avoid thinking and evaluating evidence. Religious faith is just an emotional escape and really just a substitute for opening your eyes to reason. It seems to be a function of madness.
Religion has clearly shown over time to be the major catalyst for wars, violence, abuse, greed and practically everything evil going on in our planet since humanity began.
For me some of the violence, murder and hatred in the Bible is horrific, especially if brain-washed into the minds of little children. Stuff like ...
Mathew 5:29-30 God encouraged self-mutilation.
Isaiah 13:15-18 God allowed women raped and little children slaughtered.
Genesis 6:11-17 and 7:11-24 God is the greatest mass murder in history.
I think the world would be like Heaven if religion ceased to exist, but all the believers and preachers have turned this planet into Hell.
Your thoughts please.
Answer:
Well said, it's all nonsense. I laugh inside when I hear people talking about their faith. I compare it to 5 year olds who talk about santa claus like he actually exists. It's total lack of common sense is what I hate about them all





















































